Keep your customers satisfied and create lasting relationships. The secret to making a successful sale is twofold: knowing what, why, how and when your audience wants to buy; and convincing your audience that the solution to their problem or need is you – your product or your service.
On completion of this course, you should be able to:
- Accurately assess customer needs and establish needs awareness
- Present solutions based upon priority and big picture needs, not products or services
- Use the buyer’s motivations for increased focus and creating opportunities
- Communicate as a problem-solver and trusted partner
- Develop professional, long-lasting business-to-business relationships